Articles*
Short, practical posts on activation, onboarding, funnels and churn. Written for founders of funded products, not for growth teams.
What Is a Good Free Trial to Paid Conversion Rate? 10% Without a Card Is Great
Activation
Investor Update Template: The Monthly Email That Actually Gets Sent
Automation
Startup Branding: What to Buy From an Agency, and What to Skip
Build
How Much Does a UX Audit Cost? Published Prices From $499 to $10,000
Design
n8n vs Zapier: A Founder's Verdict on Cost, Control and What to Automate
Automation
PostHog vs Amplitude: A Founder's Verdict From Work in Both
Analytics
How to Validate a Startup Idea Without Building It
Build
What to Build First When You Have an Idea and No Users
Build
AI Onboarding Will Not Fix an Activation Event You Have Not Defined
Onboarding
Your Paid Acquisition Is Subsidising a Leaky Product
Retention
The Founder Reporting Stack That Runs Without You
Automation
Why AI Products Churn Harder Than Software Did
Retention
Google Had Never Crawled 20 of Our 27 Pages. We Only Found Out Because We Looked
Analytics
What Is a Good Activation Rate? The Median Is 38%
Activation
Why Automations Fail Silently: Four Bugs in My Own Outbound System
Automation
Only 4.6% of Apps Reach $10K MRR. What the Other 95% Get Wrong
Retention
80% of App Users Churn in Week One. Here Is Where They Actually Leave
Retention
What Is an Activation Event? Define Yours in One Sentence
Activation
How to Read a PostHog Funnel Without a Data Team
Analytics
Session Replays: How to Find the Screen That Kills Your Retention
Analytics
The Product Metrics Investors Check Before a Series A
Fundraising
Why Your Redesign Did Not Move the Numbers
Design
How Q.AI Took Activation From 38% to 67% in One Onboarding Fix
Case Study
SaaS Onboarding Best Practices: 7 That Moved Real Numbers
Onboarding
Churn Is Not Random: Finding the Pattern in Your Cancelled Accounts
Retention
Articles*
Whether you're looking for inspiration, tutorials, or fresh perspectives, there’s something here for everyone.
What Is a Good Free Trial to Paid Conversion Rate? 10% Without a Card Is Great
Activation
Investor Update Template: The Monthly Email That Actually Gets Sent
Automation
Startup Branding: What to Buy From an Agency, and What to Skip
Build
How Much Does a UX Audit Cost? Published Prices From $499 to $10,000
Design
n8n vs Zapier: A Founder's Verdict on Cost, Control and What to Automate
Automation
PostHog vs Amplitude: A Founder's Verdict From Work in Both
Analytics
How to Validate a Startup Idea Without Building It
Build
What to Build First When You Have an Idea and No Users
Build
AI Onboarding Will Not Fix an Activation Event You Have Not Defined
Onboarding
Your Paid Acquisition Is Subsidising a Leaky Product
Retention
The Founder Reporting Stack That Runs Without You
Automation
Why AI Products Churn Harder Than Software Did
Retention
Google Had Never Crawled 20 of Our 27 Pages. We Only Found Out Because We Looked
Analytics
What Is a Good Activation Rate? The Median Is 38%
Activation
Why Automations Fail Silently: Four Bugs in My Own Outbound System
Automation
Only 4.6% of Apps Reach $10K MRR. What the Other 95% Get Wrong
Retention
80% of App Users Churn in Week One. Here Is Where They Actually Leave
Retention
What Is an Activation Event? Define Yours in One Sentence
Activation
How to Read a PostHog Funnel Without a Data Team
Analytics
Session Replays: How to Find the Screen That Kills Your Retention
Analytics
The Product Metrics Investors Check Before a Series A
Fundraising
Why Your Redesign Did Not Move the Numbers
Design
How Q.AI Took Activation From 38% to 67% in One Onboarding Fix
Case Study
SaaS Onboarding Best Practices: 7 That Moved Real Numbers
Onboarding
Churn Is Not Random: Finding the Pattern in Your Cancelled Accounts
Retention
Articles*
Whether you're looking for inspiration, tutorials, or fresh perspectives, there’s something here for everyone.
What Is a Good Free Trial to Paid Conversion Rate? 10% Without a Card Is Great
Activation
Investor Update Template: The Monthly Email That Actually Gets Sent
Automation
Startup Branding: What to Buy From an Agency, and What to Skip
Build
How Much Does a UX Audit Cost? Published Prices From $499 to $10,000
Design
n8n vs Zapier: A Founder's Verdict on Cost, Control and What to Automate
Automation
PostHog vs Amplitude: A Founder's Verdict From Work in Both
Analytics
How to Validate a Startup Idea Without Building It
Build
What to Build First When You Have an Idea and No Users
Build
AI Onboarding Will Not Fix an Activation Event You Have Not Defined
Onboarding
Your Paid Acquisition Is Subsidising a Leaky Product
Retention
The Founder Reporting Stack That Runs Without You
Automation
Why AI Products Churn Harder Than Software Did
Retention
Google Had Never Crawled 20 of Our 27 Pages. We Only Found Out Because We Looked
Analytics
What Is a Good Activation Rate? The Median Is 38%
Activation
Why Automations Fail Silently: Four Bugs in My Own Outbound System
Automation
Only 4.6% of Apps Reach $10K MRR. What the Other 95% Get Wrong
Retention
80% of App Users Churn in Week One. Here Is Where They Actually Leave
Retention
What Is an Activation Event? Define Yours in One Sentence
Activation
How to Read a PostHog Funnel Without a Data Team
Analytics
Session Replays: How to Find the Screen That Kills Your Retention
Analytics
The Product Metrics Investors Check Before a Series A
Fundraising
Why Your Redesign Did Not Move the Numbers
Design
How Q.AI Took Activation From 38% to 67% in One Onboarding Fix
Case Study
SaaS Onboarding Best Practices: 7 That Moved Real Numbers
Onboarding
Churn Is Not Random: Finding the Pattern in Your Cancelled Accounts
Retention