We help foundersimprove their apps to scale and raise capital
We audit, redesign, and grow apps, SaaS, and fintech products, driven by your data, measured in activation, retention, and revenue.
We audit, redesign, and grow apps, SaaS, ecommerce and fintech products. Driven by your data, measured in activation, retention, and revenue.

Tokemak received $65.4M new deposits after product audit and key flows redesign.

Performitiv cut churn from
11% to 5% after dashboard redesign in 90 days.

LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

Coachify decreased its churn rate by 3% following the growth audit.

Finloop lifted activation 36% with two key flows redesigned.

Momo matched Duolingo's Day-30 retention in its first 90 days.

Tokemak received $65.4M new deposits after product audit and key flows redesign.

Performitiv cut churn from
11% to 5% after dashboard redesign in 90 days.

LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

Coachify decreased its churn rate by 3% following the growth audit.

Finloop lifted activation 36% with two key flows redesigned.

Momo matched Duolingo's Day-30 retention in its first 90 days.

Tokemak received $65.4M new deposits after product audit and key flows redesign.

Performitiv cut churn from
11% to 5% after dashboard redesign in 90 days.

LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

Coachify decreased its churn rate by 3% following the growth audit.

Finloop lifted activation 36% with two key flows redesigned.

Momo matched Duolingo's Day-30 retention in its first 90 days.
WORK FEATURED ON
OUR NUMBERS
Our numbers speak for themselves
Our numbers speak
for themselves
$100M+
$100M+
Generated for our clients
25K+
25K+
Datapoints analysed
83%
83%
83%
Clients come back
50+
50+
Products improved
START YOUR OWN JOURNEY
Complete cycle to build, grow and automatize your product
Founders have used On the User to create their first prototype, set up the metrics their next round depends on, everything is built around your users and measured in your data.
A senior product partner with a hand-picked network of designers, developers, and growth specialists across the USA, UK, and UAE to help you build, fix, and scale your product
UX and product audits driven by your data
PostHog analytics, funnels, and session replays
Onboarding and activation redesign
Conversion, retention, and churn fixes
Brand identity and design systems
MVP design for zero to one products
AI opportunity assessment for your product
Founder advisory and workflow automation
SEED TO SERIES A PRODUCTS
We design and grow digital products
We are experts in creating and improving digital products. Apps, SaaS, Fintech, and protocols, always built on what your data says.

SaaS
B2B and AI SaaS from MVP to Series A. Activation, dashboards, and design systems that scale with you.

Apps
Consumer and fitness apps like Coachify with 250k+ user bases. Onboarding, retention, and paywalls designed from the data up.

Fintech
Fintech products like Q.AI, where trust, clarity, and conversion decide everything. Q.AI was later acquired by Forbes.

Protocols
DeFi and web3 products like Tokemak, which took $65.4M in deposits within 180 days. Complex flows made simple.
CASE STUDIES
Products we transformed
WHAT FOUNDERS SAY
Founders on working with us
Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches
Growth Lead
Q.AI
We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near
CEO
Helios Hockey
Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler
Gen AI Developer
Performitiv
Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza
Cofounder
Thinkers
I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria
Head of Shop
Meta
I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko
AI
Liberbank
We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield
Growth Lead
Roomonitor
Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain
Founder
Seattle Defence
Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions. Besides that, it was a pleasure to work with him.

Bill Near
CEO
Helios Hockey
OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa
CEO
Rootstock
What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo
Global Manager
Nextlane
We installed PostHog, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.
Founder
Kumo, Airport software
CONTACT US
Book an intro call below
We help foundersimprove their apps to scale and raise capital
We audit, redesign, and grow apps, SaaS, and fintech products, driven by your data, measured in activation, retention, and revenue.

Tokemak received $65.4M new deposits after product audit and key flows redesign.

Performitiv cut churn from
11% to 5% after dashboard redesign in 90 days.

LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

Coachify decreased its churn rate by 3% following the growth audit.

Finloop lifted activation 36% with two key flows redesigned.

Momo matched Duolingo's Day-30 retention in its first 90 days.
WORK FEATURED ON
OUR NUMBERS
Our numbers speak for themselves
$100M+
Generated for our clients
25K+
Datapoints analysed
83%
83%
Clients come back
50+
Products improved
START YOUR OWN JOURNEY
Complete cycle to build, grow and automatize your product
Founders have used On the User to create their first prototype, set up the metrics their next round depends on, everything is built around your users and measured in your data.
A senior product partner with a hand-picked network of designers, developers, and growth specialists across the USA, UK, and UAE to help you build, fix, and scale your product
UX and product audits driven by your data
PostHog analytics, funnels, and session replays
Onboarding and activation redesign
Conversion, retention, and churn fixes
Brand identity and design systems
MVP design for zero to one products
AI opportunity assessment for your product
Founder advisory and workflow automation
SEED TO SERIES A PRODUCTS
We design and grow digital products
We are experts in creating and improving digital products. Apps, SaaS, Fintech, and protocols, always built on what your data says.

SaaS
B2B and AI SaaS from MVP to Series A. Activation, dashboards, and design systems that scale with you.

Apps
Consumer and fitness apps like Coachify with 250k+ user bases. Onboarding, retention, and paywalls designed from the data up.

Fintech
Fintech products like Q.AI, where trust, clarity, and conversion decide everything. Q.AI was later acquired by Forbes.

Protocols
DeFi and web3 products like Tokemak, which took $65.4M in deposits within 180 days. Complex flows made simple.
CASE STUDIES
Products we transformed
WHAT FOUNDERS SAY
Founders on working with us
Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches
Growth Lead
Q.AI
Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions. Besides that, it was a pleasure to work with him.

Bill Near
CEO
Helios Hockey
I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko
AI
Liberbank
Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler
Gen AI Developer
Performitiv
What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo
Global Manager
Nextlane
Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain
Founder
Seattle Defence
I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria
Head of Shop
Meta
We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near
CEO
Helios Hockey
OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa
CEO
Rootstock
We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield
Growth Lead
Roomonitor
Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza
Cofounder
Thinkers
We installed PostHog, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.
Founder
Kumo, Airport software
CONTACT US
Book an intro call below
We help foundersimprove their apps to scale and raise capital
We audit, redesign, and grow apps, SaaS, and fintech products, driven by your data, measured in activation, retention, and revenue.

Finloop lifted activation 36% with two key flows redesigned.

Helios grew MRR 41% in the two months after launch.

Performitiv cut churn from
11% to 5% after dashboard redesign in 90 days.

Momo matched Duolingo's Day-30 retention in its first 90 days.

Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

Tokemak received $65.4M new deposits after product audit and key flows redesign.

Coachify decreased its churn rate by 3% following the growth audit.
WORK FEATURED ON
OUR NUMBERS
Our numbers speak for themselves
$100M+
Generated for our clients
25K+
Datapoints analysed
83%
83%
Clients come back
50+
Products improved
START YOUR OWN JOURNEY
Complete cycle to build, grow and automatize your product
Founders have used On the User to create their first prototype, set up the metrics their next round depends on, everything is built around your users and measured in your data.
A senior product partner with a hand-picked network of designers, developers, and growth specialists across the USA, UK, and UAE to help you build, fix, and scale your product
UX and product audits driven by your data
PostHog analytics, funnels, and session replays
Onboarding and activation redesign
Conversion, retention, and churn fixes
Brand identity and design systems
MVP design for zero to one products
AI opportunity assessment for your product
Founder advisory and workflow automation
SEED TO SERIES A PRODUCTS
We design and grow digital products
We are experts in creating and improving digital products. Apps, SaaS, Fintech, and protocols, always built on what your data says.

SaaS
B2B and AI SaaS from MVP to Series A. Activation, dashboards, and design systems that scale with you.

Apps
Consumer and fitness apps like Coachify with 250k+ user bases. Onboarding, retention, and paywalls designed from the data up.

Fintech
Fintech products like Q.AI, where trust, clarity, and conversion decide everything. Q.AI was later acquired by Forbes.

Protocols
DeFi and web3 products like Tokemak, which took $65.4M in deposits within 180 days. Complex flows made simple.
CASE STUDIES
Products we transformed
WHAT FOUNDERS SAY
Founders on working with us
Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches
Growth Lead
Q.AI
I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria
Head of Shop
Meta
Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions. Besides that, it was a pleasure to work with him.

Bill Near
CEO
Helios Hockey
We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near
CEO
Helios Hockey
I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko
AI
Liberbank
OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa
CEO
Rootstock
Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler
Gen AI Developer
Performitiv
We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield
Growth Lead
Roomonitor
What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo
Global Manager
Nextlane
Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza
Cofounder
Thinkers
Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain
Founder
Seattle Defence
We installed PostHog, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.
Founder
Kumo, Airport software
CONTACT US













