We help foundersimprove their apps to scale and raise capital

We audit, redesign, and grow apps, SaaS, and fintech products, driven by your data, measured in activation, retention, and revenue.

We audit, redesign, and grow apps, SaaS, ecommerce and fintech products. Driven by your data, measured in activation, retention, and revenue.

  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Coachify decreased its churn rate by 3% following the growth audit.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Coachify decreased its churn rate by 3% following the growth audit.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Coachify decreased its churn rate by 3% following the growth audit.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

WORK FEATURED ON

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OUR NUMBERS

Our numbers speak for themselves

Our numbers speak
for themselves

$100M+

$100M+

Generated for our clients

25K+

25K+

Datapoints analysed

83%

83%

83%

Clients come back

50+

50+

Products improved

START YOUR OWN JOURNEY

Complete cycle to build, grow and automatize your product

Founders have used On the User to create their first prototype, set up the metrics their next round depends on, everything is built around your users and measured in your data.

A senior product partner with a hand-picked network of designers, developers, and growth specialists across the USA, UK, and UAE to help you build, fix, and scale your product

UX and product audits driven by your data

PostHog analytics, funnels, and session replays

Onboarding and activation redesign

Conversion, retention, and churn fixes

Brand identity and design systems

MVP design for zero to one products

AI opportunity assessment for your product

Founder advisory and workflow automation

SEED TO SERIES A PRODUCTS

We design and grow digital products

We are experts in creating and improving digital products. Apps, SaaS, Fintech, and protocols, always built on what your data says.

SaaS

B2B and AI SaaS from MVP to Series A. Activation, dashboards, and design systems that scale with you.

Apps

Consumer and fitness apps like Coachify with 250k+ user bases. Onboarding, retention, and paywalls designed from the data up.

Fintech

Fintech products like Q.AI, where trust, clarity, and conversion decide everything. Q.AI was later acquired by Forbes.

Protocols

DeFi and web3 products like Tokemak, which took $65.4M in deposits within 180 days. Complex flows made simple.

CASE STUDIES

Products we transformed

WHAT FOUNDERS SAY

Founders on working with us

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler

Gui Stiebler

Gen AI Developer

Performitiv

Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza

Rafael Zaragoza

Cofounder

Thinkers

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko

Olga Pastushenko

AI

Liberbank

We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield

Sarah Mansfield

Growth Lead

Roomonitor

Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain

Sean Coutain

Founder

Seattle Defence

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions. Besides that, it was a pleasure to work with him.

Bill Near

CEO

Helios Hockey

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo

Rochele Melo

Global Manager

Nextlane

We installed PostHog, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.

Charles T.

Founder

Kumo, Airport software

CONTACT US

Book an intro call below

We help foundersimprove their apps to scale and raise capital

We audit, redesign, and grow apps, SaaS, and fintech products, driven by your data, measured in activation, retention, and revenue.

  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Coachify decreased its churn rate by 3% following the growth audit.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

WORK FEATURED ON

  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo

OUR NUMBERS

Our numbers speak for themselves

$100M+

Generated for our clients

25K+

Datapoints analysed

83%

83%

Clients come back

50+

Products improved

START YOUR OWN JOURNEY

Complete cycle to build, grow and automatize your product

Founders have used On the User to create their first prototype, set up the metrics their next round depends on, everything is built around your users and measured in your data.

A senior product partner with a hand-picked network of designers, developers, and growth specialists across the USA, UK, and UAE to help you build, fix, and scale your product

UX and product audits driven by your data

PostHog analytics, funnels, and session replays

Onboarding and activation redesign

Conversion, retention, and churn fixes

Brand identity and design systems

MVP design for zero to one products

AI opportunity assessment for your product

Founder advisory and workflow automation

SEED TO SERIES A PRODUCTS

We design and grow digital products

We are experts in creating and improving digital products. Apps, SaaS, Fintech, and protocols, always built on what your data says.

SaaS

B2B and AI SaaS from MVP to Series A. Activation, dashboards, and design systems that scale with you.

Apps

Consumer and fitness apps like Coachify with 250k+ user bases. Onboarding, retention, and paywalls designed from the data up.

Fintech

Fintech products like Q.AI, where trust, clarity, and conversion decide everything. Q.AI was later acquired by Forbes.

Protocols

DeFi and web3 products like Tokemak, which took $65.4M in deposits within 180 days. Complex flows made simple.

CASE STUDIES

Products we transformed

WHAT FOUNDERS SAY

Founders on working with us

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions. Besides that, it was a pleasure to work with him.

Bill Near

CEO

Helios Hockey

I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko

Olga Pastushenko

AI

Liberbank

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler

Gui Stiebler

Gen AI Developer

Performitiv

What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo

Rochele Melo

Global Manager

Nextlane

Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain

Sean Coutain

Founder

Seattle Defence

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield

Sarah Mansfield

Growth Lead

Roomonitor

Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza

Rafael Zaragoza

Cofounder

Thinkers

We installed PostHog, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.

Charles T.

Founder

Kumo, Airport software

CONTACT US

Book an intro call below

We help foundersimprove their apps to scale and raise capital

We audit, redesign, and grow apps, SaaS, and fintech products, driven by your data, measured in activation, retention, and revenue.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Helios grew MRR 41% in the two months after launch.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Coachify decreased its churn rate by 3% following the growth audit.

WORK FEATURED ON

  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo
  • Logo

OUR NUMBERS

Our numbers speak for themselves

$100M+

Generated for our clients

25K+

Datapoints analysed

83%

83%

Clients come back

50+

Products improved

START YOUR OWN JOURNEY

Complete cycle to build, grow and automatize your product

Founders have used On the User to create their first prototype, set up the metrics their next round depends on, everything is built around your users and measured in your data.

A senior product partner with a hand-picked network of designers, developers, and growth specialists across the USA, UK, and UAE to help you build, fix, and scale your product

UX and product audits driven by your data

PostHog analytics, funnels, and session replays

Onboarding and activation redesign

Conversion, retention, and churn fixes

Brand identity and design systems

MVP design for zero to one products

AI opportunity assessment for your product

Founder advisory and workflow automation

SEED TO SERIES A PRODUCTS

We design and grow digital products

We are experts in creating and improving digital products. Apps, SaaS, Fintech, and protocols, always built on what your data says.

SaaS

B2B and AI SaaS from MVP to Series A. Activation, dashboards, and design systems that scale with you.

Apps

Consumer and fitness apps like Coachify with 250k+ user bases. Onboarding, retention, and paywalls designed from the data up.

Fintech

Fintech products like Q.AI, where trust, clarity, and conversion decide everything. Q.AI was later acquired by Forbes.

Protocols

DeFi and web3 products like Tokemak, which took $65.4M in deposits within 180 days. Complex flows made simple.

CASE STUDIES

Products we transformed

WHAT FOUNDERS SAY

Founders on working with us

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions. Besides that, it was a pleasure to work with him.

Bill Near

CEO

Helios Hockey

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko

Olga Pastushenko

AI

Liberbank

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler

Gui Stiebler

Gen AI Developer

Performitiv

We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield

Sarah Mansfield

Growth Lead

Roomonitor

What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo

Rochele Melo

Global Manager

Nextlane

Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza

Rafael Zaragoza

Cofounder

Thinkers

Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain

Sean Coutain

Founder

Seattle Defence

We installed PostHog, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.

Charles T.

Founder

Kumo, Airport software

CONTACT US

Book an intro call below