Q.AI Forbes
We helped Q.AI redesign their MVP, brand, and design system— improving CAC, retention, and user acquisition—leading to their acquisition by Forbes and long-term funding.
MVP
Advisory
Branding
Know More
Bringing Hedge Fund Tech to the masses
Q.ai from Forbes aims to use AI-powered investing easy, accessible and transparent for everyone.
With a wide range of Investment Kits Q.ai analyzes the market with powerful machine learning algorithms to optimize the stocks and ETFs held in each of our Investment Kits.
Over the past two years, we had worked with Forbes to enhance their 360 customer digital experience and branding presence across web, acquisition channels and their iOS app.
Impact
+256% AUM growth.
+38% Activation
+68% Onboarding Completion
73% Less Support Tickets
The challenge
Users were ready to invest—friction was the only thing in their way
Q.AI, backed by Forbes, came to us ahead of a major relaunch with a clear goal: remove friction and build trust across the user journey. Their MVP had strong fundamentals, but with multiple designers contributing, the experience lacked cohesion. We stepped in to audit the full product, identify drop-off points, and streamline every key flow—setting the stage for a seamless, scalable, and conversion-ready experience.
Solution
We aligned the brand, the product, and the promise — then removed everything in the way.
We started by talking to the people shaping Q.ai—from product to leadership—to uncover the brand’s core truth: making elite investment tools accessible to everyone. That insight led us to a bold brand narrative inspired by Prometheus—stealing fire from the gods to empower the masses.
Then we got to work. The mobile app needed clearer navigation, missing functionality, and a UX that met user expectations and compliance standards. We redesigned the experience around clarity and simplicity.
To support rapid iteration, we built a design system that unified product, web, and comms—giving teams a shared visual language. Finally, we redesigned the website as a high-converting acquisition engine, with each section tailored to its user intent.
Our Accomplishments
Fewer tickets. Faster dev. Bigger growth.
Our work delivered more than a better experience—it drove real business outcomes. With a scalable design system and clearer UX, Q.ai slashed development time and cut support tickets by 73%. Onboarding completion jumped by 68%, activation rose 38%, and assets under management (AUM) surged by 256%. A high-trust product, built to perform.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
OTU
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
What type of industries you work with?
04
What is the ROI?
05
Why should I choose OTU® over a freelancer or design agency?
06
How quickly can we get started?
Q.AI Forbes
We helped Q.AI redesign their MVP, brand, and design system— improving CAC, retention, and user acquisition—leading to their acquisition by Forbes and long-term funding.
MVP
Advisory
Branding
Know More
Bringing Hedge Fund Tech to the masses
Q.ai from Forbes aims to use AI-powered investing easy, accessible and transparent for everyone.
With a wide range of Investment Kits Q.ai analyzes the market with powerful machine learning algorithms to optimize the stocks and ETFs held in each of our Investment Kits.
Over the past two years, we had worked with Forbes to enhance their 360 customer digital experience and branding presence across web, acquisition channels and their iOS app.
Impact
+256% AUM growth.
+38% Activation
+68% Onboarding Completion
73% Less Support Tickets
The challenge
Users were ready to invest—friction was the only thing in their way
Q.AI, backed by Forbes, came to us ahead of a major relaunch with a clear goal: remove friction and build trust across the user journey. Their MVP had strong fundamentals, but with multiple designers contributing, the experience lacked cohesion. We stepped in to audit the full product, identify drop-off points, and streamline every key flow—setting the stage for a seamless, scalable, and conversion-ready experience.
Solution
We aligned the brand, the product, and the promise — then removed everything in the way.
We started by talking to the people shaping Q.ai—from product to leadership—to uncover the brand’s core truth: making elite investment tools accessible to everyone. That insight led us to a bold brand narrative inspired by Prometheus—stealing fire from the gods to empower the masses.
Then we got to work. The mobile app needed clearer navigation, missing functionality, and a UX that met user expectations and compliance standards. We redesigned the experience around clarity and simplicity.
To support rapid iteration, we built a design system that unified product, web, and comms—giving teams a shared visual language. Finally, we redesigned the website as a high-converting acquisition engine, with each section tailored to its user intent.
Our Accomplishments
Fewer tickets. Faster dev. Bigger growth.
Our work delivered more than a better experience—it drove real business outcomes. With a scalable design system and clearer UX, Q.ai slashed development time and cut support tickets by 73%. Onboarding completion jumped by 68%, activation rose 38%, and assets under management (AUM) surged by 256%. A high-trust product, built to perform.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
OTU
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
What type of industries you work with?
04
What is the ROI?
05
Why should I choose OTU® over a freelancer or design agency?
06
How quickly can we get started?
Q.AI Forbes
We helped Q.AI redesign their MVP, brand, and design system— improving CAC, retention, and user acquisition—leading to their acquisition by Forbes and long-term funding.
MVP
Advisory
Branding
Know More
Bringing Hedge Fund Tech to the masses
Q.ai from Forbes aims to use AI-powered investing easy, accessible and transparent for everyone.
With a wide range of Investment Kits Q.ai analyzes the market with powerful machine learning algorithms to optimize the stocks and ETFs held in each of our Investment Kits.
Over the past two years, we had worked with Forbes to enhance their 360 customer digital experience and branding presence across web, acquisition channels and their iOS app.
Impact
+256% AUM growth.
+38% Activation
+68% Onboarding Completion
73% Less Support Tickets
The challenge
Users were ready to invest—friction was the only thing in their way
Q.AI, backed by Forbes, came to us ahead of a major relaunch with a clear goal: remove friction and build trust across the user journey. Their MVP had strong fundamentals, but with multiple designers contributing, the experience lacked cohesion. We stepped in to audit the full product, identify drop-off points, and streamline every key flow—setting the stage for a seamless, scalable, and conversion-ready experience.
Solution
We aligned the brand, the product, and the promise — then removed everything in the way.
We started by talking to the people shaping Q.ai—from product to leadership—to uncover the brand’s core truth: making elite investment tools accessible to everyone. That insight led us to a bold brand narrative inspired by Prometheus—stealing fire from the gods to empower the masses.
Then we got to work. The mobile app needed clearer navigation, missing functionality, and a UX that met user expectations and compliance standards. We redesigned the experience around clarity and simplicity.
To support rapid iteration, we built a design system that unified product, web, and comms—giving teams a shared visual language. Finally, we redesigned the website as a high-converting acquisition engine, with each section tailored to its user intent.
Our Accomplishments
Fewer tickets. Faster dev. Bigger growth.
Our work delivered more than a better experience—it drove real business outcomes. With a scalable design system and clearer UX, Q.ai slashed development time and cut support tickets by 73%. Onboarding completion jumped by 68%, activation rose 38%, and assets under management (AUM) surged by 256%. A high-trust product, built to perform.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
©2025
FAQ
What does a project look like?
How is the pricing structure?
What type of industries you work with?
What is the ROI?
Why should I choose OTU® over a freelancer or design agency?
How quickly can we get started?