Finloop
We helped Finloop redesign their product after our UX audit — we deliverd a design system and new flows that helped them to scale their product and improve their CAC, retention, and user activation.
UX Audit
Design System
Branding
SaaS
Know More
SaaS for Smarter Real Estate Lending
Finloop is a modern debt management platform built for real estate professionals. Designed to simplify and streamline the entire loan lifecycle, it connects borrowers and lenders through a seamless digital experience. While most tools address fragmented steps, Finloop unifies everything—from origination to closing—under one scalable system. Ahead of a major growth push, Finloop partnered with On the User® to audit and evolve their platform. In just 14 days, we delivered a full UX audit of their SaaS product—setting the foundation for a reimagined experience that could scale with market demand.
Impact
– 38% churn rate after redesigning critical flows
+ 61% increase in user activation
2× faster release cycles with the Design System
– 42% drop in support requests,
Problem
Growth was coming — but the product wasn’t ready for it
Finloop had already built something rare in the real estate SaaS space: a full-lifecycle debt management platform. But as usage increased, the experience started to show strain. Critical workflows lacked consistency. Visual design didn’t reflect the product’s premium positioning. And internal teams struggled to move fast without a shared design foundation. Finloop didn’t need reinvention—they needed refinement. Our job was to take what worked, remove what didn’t, and build the UX infrastructure to support the next stage of growth.
Solution
We built a foundation for scale—without slowing them down
We began with a 14-day UX audit to identify friction points and missed opportunities across the platform. From onboarding to loan tracking, we mapped the full user journey and surfaced quick wins alongside long-term improvements. From there, we designed a scalable, branded design system — built on Tailwind — to streamline future releases and ensure visual and functional consistency across web and app.
Our collaboration extended to Finloop’s internal dev team, ensuring smooth handoff and implementation. The result was more than a visual upgrade—it was a product experience aligned with the business: fast, clear, and ready to grow.
Our Accomplishments
Emphasizes speed, execution, and performance in a bold, punchy way.
The impact of our work was immediate and measurable. By simplifying key flows and implementing a scalable, branded design system, Finloop reduced churn by 38% and doubled its release velocity—allowing the team to move faster with greater consistency. Activation rates rose by 61% as onboarding became more intuitive, while support tickets dropped by 42%, easing pressure on internal teams and improving the overall customer experience. What started as a UX audit became a product foundation built for scale, clarity, and growth.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
OTU
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
What type of industries you work with?
04
What is the ROI?
05
Why should I choose OTU® over a freelancer or design agency?
06
How quickly can we get started?
Finloop
We helped Finloop redesign their product after our UX audit — we deliverd a design system and new flows that helped them to scale their product and improve their CAC, retention, and user activation.
UX Audit
Design System
Branding
SaaS
Know More
SaaS for Smarter Real Estate Lending
Finloop is a modern debt management platform built for real estate professionals. Designed to simplify and streamline the entire loan lifecycle, it connects borrowers and lenders through a seamless digital experience. While most tools address fragmented steps, Finloop unifies everything—from origination to closing—under one scalable system. Ahead of a major growth push, Finloop partnered with On the User® to audit and evolve their platform. In just 14 days, we delivered a full UX audit of their SaaS product—setting the foundation for a reimagined experience that could scale with market demand.
Impact
– 38% churn rate after redesigning critical flows
+ 61% increase in user activation
2× faster release cycles with the Design System
– 42% drop in support requests,
Problem
Growth was coming — but the product wasn’t ready for it
Finloop had already built something rare in the real estate SaaS space: a full-lifecycle debt management platform. But as usage increased, the experience started to show strain. Critical workflows lacked consistency. Visual design didn’t reflect the product’s premium positioning. And internal teams struggled to move fast without a shared design foundation. Finloop didn’t need reinvention—they needed refinement. Our job was to take what worked, remove what didn’t, and build the UX infrastructure to support the next stage of growth.
Solution
We built a foundation for scale—without slowing them down
We began with a 14-day UX audit to identify friction points and missed opportunities across the platform. From onboarding to loan tracking, we mapped the full user journey and surfaced quick wins alongside long-term improvements. From there, we designed a scalable, branded design system — built on Tailwind — to streamline future releases and ensure visual and functional consistency across web and app.
Our collaboration extended to Finloop’s internal dev team, ensuring smooth handoff and implementation. The result was more than a visual upgrade—it was a product experience aligned with the business: fast, clear, and ready to grow.
Our Accomplishments
Emphasizes speed, execution, and performance in a bold, punchy way.
The impact of our work was immediate and measurable. By simplifying key flows and implementing a scalable, branded design system, Finloop reduced churn by 38% and doubled its release velocity—allowing the team to move faster with greater consistency. Activation rates rose by 61% as onboarding became more intuitive, while support tickets dropped by 42%, easing pressure on internal teams and improving the overall customer experience. What started as a UX audit became a product foundation built for scale, clarity, and growth.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
OTU
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
What type of industries you work with?
04
What is the ROI?
05
Why should I choose OTU® over a freelancer or design agency?
06
How quickly can we get started?
Finloop
We helped Finloop redesign their product after our UX audit — we deliverd a design system and new flows that helped them to scale their product and improve their CAC, retention, and user activation.
UX Audit
Design System
Branding
SaaS
Know More
SaaS for Smarter Real Estate Lending
Finloop is a modern debt management platform built for real estate professionals. Designed to simplify and streamline the entire loan lifecycle, it connects borrowers and lenders through a seamless digital experience. While most tools address fragmented steps, Finloop unifies everything—from origination to closing—under one scalable system. Ahead of a major growth push, Finloop partnered with On the User® to audit and evolve their platform. In just 14 days, we delivered a full UX audit of their SaaS product—setting the foundation for a reimagined experience that could scale with market demand.
Impact
– 38% churn rate after redesigning critical flows
+ 61% increase in user activation
2× faster release cycles with the Design System
– 42% drop in support requests,
Problem
Growth was coming — but the product wasn’t ready for it
Finloop had already built something rare in the real estate SaaS space: a full-lifecycle debt management platform. But as usage increased, the experience started to show strain. Critical workflows lacked consistency. Visual design didn’t reflect the product’s premium positioning. And internal teams struggled to move fast without a shared design foundation. Finloop didn’t need reinvention—they needed refinement. Our job was to take what worked, remove what didn’t, and build the UX infrastructure to support the next stage of growth.
Solution
We built a foundation for scale—without slowing them down
We began with a 14-day UX audit to identify friction points and missed opportunities across the platform. From onboarding to loan tracking, we mapped the full user journey and surfaced quick wins alongside long-term improvements. From there, we designed a scalable, branded design system — built on Tailwind — to streamline future releases and ensure visual and functional consistency across web and app.
Our collaboration extended to Finloop’s internal dev team, ensuring smooth handoff and implementation. The result was more than a visual upgrade—it was a product experience aligned with the business: fast, clear, and ready to grow.
Our Accomplishments
Emphasizes speed, execution, and performance in a bold, punchy way.
The impact of our work was immediate and measurable. By simplifying key flows and implementing a scalable, branded design system, Finloop reduced churn by 38% and doubled its release velocity—allowing the team to move faster with greater consistency. Activation rates rose by 61% as onboarding became more intuitive, while support tickets dropped by 42%, easing pressure on internal teams and improving the overall customer experience. What started as a UX audit became a product foundation built for scale, clarity, and growth.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
©2025
FAQ
What does a project look like?
How is the pricing structure?
What type of industries you work with?
What is the ROI?
Why should I choose OTU® over a freelancer or design agency?
How quickly can we get started?