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FOR FOUNDERS GOING FROM IDEA TO FIRST PRODUCT

We'll build your brandor you can build it yourself.Either way, you launch.

We'll build your brandor you can build it yourself.Either way, you launch.

You do not need a six-month agency engagement. You need a brand people trust, your key flows designed, and a landing page that turns interest into signups. We build all three in four weeks.

My name is Victor, the founder of On the User, and I’ve helped my clients earn +$ 100M.

Let me help you launch it right.

You do not need a six-month agency engagement. You need a brand people trust, your key flows designed, and a landing page that turns interest into signups. We build all three in four weeks.

STEP 1 OF 2: WATCH THE VIDEO

Video coming soon

Grounded in what worked across 50+ products, delivered ready for your developers.

WORK FEATURED ON

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STEP 2 OF 2: BOOK YOUR CALL

Me and my team will help
you 1-1

We can help you shape the idea. We can help you brand it
We can help you design your key flows. We can help you launch
We can help you get your first users and look fundable from day one

Clients we work with
  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Coachify decreased its churn rate by 3% following the growth audit.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

Clients we work with
  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Coachify decreased its churn rate by 3% following the growth audit.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Helios grew MRR 41% in the two months after launch.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Coachify decreased its churn rate by 3% following the growth audit.

Clients we work with
Clients we work with
  • Tokemak received $65.4M new deposits after product audit and key flows redesign.

  • Performitiv cut churn from

    11% to 5% after dashboard redesign in 90 days.

  • LoanOS closed a $3M seed 60 days after their onboarding and dashboard redesign.

  • Q.AI doubled activation from 38% to 67%. Then Forbes acquired them.

  • Coachify decreased its churn rate by 3% following the growth audit.

  • Finloop lifted activation 36% with two key flows redesigned.

  • Momo matched Duolingo's Day-30 retention in its first 90 days.

THE PROBLEM

If any of these sound familiar, you’re in the right place

I have the idea and the money. What I don’t have is a product I can show anyone.

Every agency quoted me three months and a number I can’t justify before revenue.

My developer keeps asking for designs and I keep sending him screenshots of other apps.

I hired a freelancer for a logo. Now I have a logo and still no product.

I can’t raise money with a Figma file made by someone who never understood the business.

I know exactly what the app should do. I just can’t make it look like something real.

I want to raise a pre-seed and all I have is a deck and a dream.

The problem is not your idea. It is that an idea is invisible. Investors, users, even your own developers can only react to something they can see. Until the product feels real, every conversation stays hypothetical.

I know exactly what you’re going through.

THE 4-WEEK SPRINT

Most agencies design.
Most analysts do data. We do both.

Agencies quote months and bill hours. Freelancers hand you screens without strategy. In four weeks we deliver the three things a launch actually needs. Here’s the week-by-week.

01

Week 1: your brand.

Name treatment, logo, colors, and voice. Not a moodboard: a working identity system you can use everywhere from day one, built to make a new product feel instantly credible.

02

Weeks 2 and 3: your key flows.

We design the screens that decide whether users stay: onboarding, the core action, the paywall. Grounded in what worked across 50+ products, delivered ready for your developers.

03

Week 4: your landing page.

A landing page that makes the product feel real before it ships. It tells the story, shows the product, and converts early interest into signups you can point at when you raise.

WHAT FOUNDERS SAY

Founders on working with us

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield

Sarah Mansfield

Growth Lead

Roomonitor

We installed analytics, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.

Charles T.

Founder

Kumo, Airport software

Get a product like this to show for your idea.

WHAT FOUNDERS SAY

Founders on working with us

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

We x2 our retention after OTU looked into our data and made a small ajustment.

Bill Near

Stanish

Head of growth

Oposi

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler

Gui Stiebler

Gen AI Developer

Performitiv

We installed analytics, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.

Charles T.

Founder

Kumo, Airport software

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko

Olga Pastushenko

AI

Liberbank

We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield

Sarah Mansfield

Growth Lead

Roomonitor

Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain

Sean Coutain

Founder

Seattle Defence

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo

Rochele Melo

Global Manager

Nextlane

Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza

Rafael Zaragoza

Cofounder

Thinkers

Get a product like this to show for your idea.

THE CALL

Start with a free
30-minute intro call

Tell me your idea and where you are. I’ll tell you exactly what four weeks together would produce, and whether it’s the right move for you right now.

Here’s what you get on the call:

A clear scope of your brand, key flows, and landing page

A build order: what to design first and why

A realistic four-week timeline from kickoff to launch-ready

A clear picture of what working together looks like, no pressure, no obligation

This is for you if:

You have an idea validated by real conversations or early users

You need a product people can see, try, and fund

You’re raising a pre-seed or seed and need to look fundable

You’d rather launch in weeks than polish for months

This is NOT for you if:

You’re looking for a dev shop to code the whole app

You want a logo, not a product

You’re still months away from committing to launch

You want it perfect more than you want it live

© On the User 2026. All rights reserved.

WHAT FOUNDERS SAY

Founders on working with us

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

Working with Victor was an absolute pleasure. Not only was Victor extremely organized but his design acumen was top-notch. He frequently went above and beyond in research and recommendations to improve the large design systems

Ced Funches

Ced Funches

Growth Lead

Q.AI

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions. Besides that, it was a pleasure to work with him.

Bill Near

CEO

Helios Hockey

I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko

Olga Pastushenko

AI

Liberbank

I've had the pleasure of working with Víctor in the most innovative Liberbank project. Victor is a multi-talented and very creative UX designer.

Olga Pastushenko

Olga Pastushenko

AI

Liberbank

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler

Gui Stiebler

Gen AI Developer

Performitiv

Among Victor's qualities, 2 stands out: 1. Pragmatic: he develops beautifully crafted UIs with implementation in mind. 2. Data-driven: he deeply analyses the data from user behaviour to take well informed UX decisions.

Gui Stiebler

Gui Stiebler

Gen AI Developer

Performitiv

What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo

Rochele Melo

Global Manager

Nextlane

What a great human! Victor is a committed doer and has mind-blowing ideas, combining all his many interests and knowledge. That makes him multi-functional, not only a great visual designer but moreover, a strategical thinker.

Rochele Melo

Rochele Melo

Global Manager

Nextlane

Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain

Sean Coutain

Founder

Seattle Defence

Victor was a pleasure to work with on the design of a video based mobile app. His work was crisp, clean and visually appealing. He also added value with great suggestions that improved upon both the aesthetic and the UI aspects of the original wire frames.

Sean Coutain

Sean Coutain

Founder

Seattle Defence

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

I have really appreciated how he always seeks to push the boundaries in his research and creation, looking for innovation, new models, disruptive ideas.

Ugo Ceria

Ugo Ceria

Head of Shop

Meta

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

We had the pleasure of working with Victor on the UXUI design for our mobile app, packaging design and some of our brand identity. His creativity, energy and professionalism were top notch and he helped us achieve high-quality results.

Bill Near

Bill Near

CEO

Helios Hockey

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

OTU was able to understand the projects from a big-picture view to improve communication around business needs, and from a small-picture view regarding user experience design to drive our numbers up.

Sergio Pompa

Sergio Pompa

CEO

Rootstock

We increased activation by 10% after we redesigned the entire onboarding

Sarah Mansfield

Sarah Mansfield

Growth Lead

Roomonitor

Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza

Rafael Zaragoza

Cofounder

Thinkers

Victor has a keen focus around the hurdles in user experience and Human-Computer Interaction. His ideas and perceptions of the overall trends in analytics and research are always refreshing and I find his thoughts to be ahead of the curve.

Rafael Zaragoza

Rafael Zaragoza

Cofounder

Thinkers

We installed analytics, conducted an audit, and redesigned our dashboard. As a result, we doubled our revenue in two months and secured a seven-figure government contract, the best investment of my career.

Charles T.

Charles T.

Founder

Kumo, Airport software