Coaching AI App
An audit and activation sprint that turned Coachify’s onboarding into its growth lever reducing their churn rate by 2.6%
Mobile App
AI Fitness
Design System
UX Audit
Know More
Your AI companion to lose weight and gain muscle
Coachify brought us in to find out why too many new users never became regulars and if what because of the design. We ran a full growth audit and an onboarding and activation sprint focused on the first sessions in the gym.
Coachify is an AI fitness coach. The app generates personalized workout plans, demonstrates every exercise with animated videos, corrects technique, logs sets, and turns the data into AI-powered progress reports, with a conversational trainer available inside the app.
Impact
+12% activation
−4.8% churn
The challenge
Powerful features, but new users weren’t reaching them
Coachify’s product was feature-rich, but the data told a familiar story: users signed up, faced too many decisions before their first workout, and a share of them never experienced the coaching that makes the app stick. Activation was the bottleneck, and every point of it was costing paid acquisition money.
Solution
Shorten the path to the first great workout
Coachify is an AI fitness coach that supercharges people at the gym. The app generates personalized workout plans, demonstrates every exercise with animated videos, corrects technique, logs sets, and turns the data into AI-powered progress reports and strength analytics, with a conversational AI trainer available in-app.
In the sprint, we redesigned onboarding around one goal: getting a new user through their first guided workout as fast as possible. Setup was cut to essentials, the first session became a guided flow, and the AI coach was introduced in context, mid-workout, where its value is obvious.
Every change shipped with a measurement attached, so the before-and-after was clean.
The audit mapped the new-user funnel step by step and identified where people stalled: setup questions that arrived too early and a first-run experience that showed the whole gym instead of a single clear workout.
In the sprint, we redesigned onboarding around one goal: getting a new user through their first guided workout as fast as possible. Setup was cut to essentials, the first session became a guided flow, and the AI coach was introduced in context, mid-workout, where its value is obvious.
Every change shipped with a measurement attached, so the before-and-after were clean.
Our Accomplishments
More users reach the workout that hooks them
Activation rose 12% and churn came down 4.8%. More of the users Coachify already paid to acquire now reach their first great workout, stick around for the next one, and turn into the regulars the business is built on.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
OTU
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
What type of industries you work with?
04
What is the ROI?
05
Why should I choose OTU® over a freelancer or design agency?
06
How quickly can we get started?
Coaching AI App
An audit and activation sprint that turned Coachify’s onboarding into its growth lever reducing their churn rate by 2.6%
Mobile App
AI Fitness
Design System
UX Audit
Know More
Your AI companion to lose weight and gain muscle
Coachify brought us in to find out why too many new users never became regulars and if what because of the design. We ran a full growth audit and an onboarding and activation sprint focused on the first sessions in the gym.
Coachify is an AI fitness coach. The app generates personalized workout plans, demonstrates every exercise with animated videos, corrects technique, logs sets, and turns the data into AI-powered progress reports, with a conversational trainer available inside the app.
Impact
+12% activation
−4.8% churn
The challenge
Powerful features, but new users weren’t reaching them
Coachify’s product was feature-rich, but the data told a familiar story: users signed up, faced too many decisions before their first workout, and a share of them never experienced the coaching that makes the app stick. Activation was the bottleneck, and every point of it was costing paid acquisition money.
Solution
Shorten the path to the first great workout
Coachify is an AI fitness coach that supercharges people at the gym. The app generates personalized workout plans, demonstrates every exercise with animated videos, corrects technique, logs sets, and turns the data into AI-powered progress reports and strength analytics, with a conversational AI trainer available in-app.
In the sprint, we redesigned onboarding around one goal: getting a new user through their first guided workout as fast as possible. Setup was cut to essentials, the first session became a guided flow, and the AI coach was introduced in context, mid-workout, where its value is obvious.
Every change shipped with a measurement attached, so the before-and-after was clean.
The audit mapped the new-user funnel step by step and identified where people stalled: setup questions that arrived too early and a first-run experience that showed the whole gym instead of a single clear workout.
In the sprint, we redesigned onboarding around one goal: getting a new user through their first guided workout as fast as possible. Setup was cut to essentials, the first session became a guided flow, and the AI coach was introduced in context, mid-workout, where its value is obvious.
Every change shipped with a measurement attached, so the before-and-after were clean.
Our Accomplishments
More users reach the workout that hooks them
Activation rose 12% and churn came down 4.8%. More of the users Coachify already paid to acquire now reach their first great workout, stick around for the next one, and turn into the regulars the business is built on.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
OTU
©2025
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
What type of industries you work with?
04
What is the ROI?
05
Why should I choose OTU® over a freelancer or design agency?
06
How quickly can we get started?
Coaching AI App
An audit and activation sprint that turned Coachify’s onboarding into its growth lever reducing their churn rate by 2.6%
Mobile App
AI Fitness
Design System
UX Audit
Know More
Your AI companion to lose weight and gain muscle
Coachify brought us in to find out why too many new users never became regulars and if what because of the design. We ran a full growth audit and an onboarding and activation sprint focused on the first sessions in the gym.
Coachify is an AI fitness coach. The app generates personalized workout plans, demonstrates every exercise with animated videos, corrects technique, logs sets, and turns the data into AI-powered progress reports, with a conversational trainer available inside the app.
Impact
+12% activation
−4.8% churn
The challenge
Powerful features, but new users weren’t reaching them
Coachify’s product was feature-rich, but the data told a familiar story: users signed up, faced too many decisions before their first workout, and a share of them never experienced the coaching that makes the app stick. Activation was the bottleneck, and every point of it was costing paid acquisition money.
Solution
Shorten the path to the first great workout
Coachify is an AI fitness coach that supercharges people at the gym. The app generates personalized workout plans, demonstrates every exercise with animated videos, corrects technique, logs sets, and turns the data into AI-powered progress reports and strength analytics, with a conversational AI trainer available in-app.
In the sprint, we redesigned onboarding around one goal: getting a new user through their first guided workout as fast as possible. Setup was cut to essentials, the first session became a guided flow, and the AI coach was introduced in context, mid-workout, where its value is obvious.
Every change shipped with a measurement attached, so the before-and-after was clean.
The audit mapped the new-user funnel step by step and identified where people stalled: setup questions that arrived too early and a first-run experience that showed the whole gym instead of a single clear workout.
In the sprint, we redesigned onboarding around one goal: getting a new user through their first guided workout as fast as possible. Setup was cut to essentials, the first session became a guided flow, and the AI coach was introduced in context, mid-workout, where its value is obvious.
Every change shipped with a measurement attached, so the before-and-after were clean.
Our Accomplishments
More users reach the workout that hooks them
Activation rose 12% and churn came down 4.8%. More of the users Coachify already paid to acquire now reach their first great workout, stick around for the next one, and turn into the regulars the business is built on.
Ready to build?
Get your idea executed or your product audited for growth.
Copyright © On the User 2025
All Rights Reserved
More Works
©2025
FAQ
What does a project look like?
How is the pricing structure?
What type of industries you work with?
What is the ROI?
Why should I choose OTU® over a freelancer or design agency?
How quickly can we get started?